Result Oriented Email Marketing


Personalized emails for deeper engagement

Almost two decades ago, when the world was embracing Internet, email emerged as an effective mode of communication. Despite its drawback as being a one-way communication mode, email continued to gain traction and attention. Today, we have moved towards mobile technology, where information is being shared at lightning speed on social media platform like Twitter, Facebook, Snapchat and Instagram, but, email still continues to be one of the most effective ways of communication. One of the research reports says that over 94% of Internet users use email, while only 61% use social media. Thus, Email marketing is still one of the most effective tools of direct marketing.


Cereseo Solutions, the email marketing agency in Mumbai, helps strategize, build, and deploy precise email campaigns for your customers. We help execute the newsletter and other promotional campaigns to get the most out of the campaign and bring higher profits and higher opportunities from existing customers and add new customers.


Email marketing is an important component of digital marketing strategy and if implemented in a planned manner it can result in enhanced customer engagement and brand-connect by sharing information about the products and services. It is also one of the most cost-efficient solutions, which makes it very useful if you are a small shop or have a limited marketing budget. With easy to use, implement, easy to monitor, Email marketing is a great tool to connect with the target audience and convert them using engaging content.


Our Process

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Define

We help you understand and define your goals based on the type of occasion and the type of message; whether it is an email newsletter or lead nurturing email. Understanding the goals starts with understanding the business, their current market positioning and the expectations. These expectations vary from customers to customers. These could be just spreading awareness about products and services or triggering actions that lead to conversions. It may also include setting the key performance indicators (KPI's), for the campaign or the newsletter and aligning to the business goals.

Email Marketing

Build

It starts with building the end-user database. Then this database is organized based on your requirements. This also includes segmentation and clustering of the data set based on the demographics. Here, content plays a huge role and we ensure that our content brings the appeal and strike the right chords, making them pay heed and encouraging them to engage with the brand. This one time effort pays long-term benefits.

Build Email list

Test

Our team of developers performs A/B tests using the tools to ensure the campaigns are presented in the desired format at the desired time. This also includes quality testing for the time to download, time to load images, hyperlinking and more. We also look at all the technical setup things that need to happen on the website, and within the stack.

Email Marketing A/B testing

Send

Email marketing is tricky. Unlike social media platform, emails need to tackle the attention deficit. By understating the target audience, we use the tools that can schedule emails just at the time when it can grab the attention.

Email Marketing service

Reporting

At Cereseo Solutions, we provide end-to-end email marketing services with result-oriented campaigns. Once we hit the send button, our tools start collecting the performance information from hits to clicks and conversions. Some of the features of the reports include organic clicks, organic subscriptions, open rate, bounce rate.

Email marketing reporting